Sales Professional

With an ever-growing and competitive market, companies are constantly in need of highly professional and motivated salespeople who can be successful in any type of environment. The discerning Sales Professional understands that it is not so much what you do, but “how” you do it. Partnerships and relationships are established and maintained only when the Sales Professional provides exceptional customer value. Customers have fundamentally changed their expectations in recent years and desire to build a relationship with a Sales Professional who provides value, not just communicates it.

This program is designed to provide students with the fundamental skills, knowledge, and attitudes required for success in an entry-level position. It will appeal to those individuals who are charismatic, energetic, strong communicators, driven by results, and willing to put themselves on the front line.

This program provides students with:

  • The knowledge and skills necessary to manage relationships and key accounts.
  • An understanding of the sales profession and the environments in which they will be selling.
  • The opportunity to explore the consultative selling approach and various selling processes in depth.
  • Professional skills to develop sale proposals and deliver effective sales presentations.
  • The ability to assess their potential clients and adjust their personality style to successfully build rapport with each client.

Program Notes


Financial assistance may be available to qualified students.

Graduation requirements:
Students must achieve a 75% program average to earn a Sales Professional Diploma.

Method of Delivery


Integrated Learning™ System training facilitated by Academy of Learning College facilitators.

Career Opportunities


Graduates of this program will find opportunities in a variety of companies that produce or provide goods and/or services. Careers that correspond with the skills learned in this program include:

  • Account Executive
  • Sales Agent
  • Broker
  • Exporter
  • Merchandiser
  • Salesperson
  • Sales Consultant
  • Sales Representative

Duties & Responsibilities


Sales Professionals sell goods and services to retail, wholesale, commercial, industrial, professional and other clients domestically and internationally. The main duties of a Sales Professional include, but are not limited to, the following:

  • Promote goods and services to existing clients
  • Identify and solicit potential clients
  • Provide clients with presentations on the benefits and uses of goods or services
  • Estimate or quote prices, credit or contract terms, warranties and delivery dates
  • Prepare or oversee preparation of sales invoices or other contracts
  • Consult with clients after sale to resolve problems and to provide ongoing support
  • Review and adapt information regarding innovations, competitors and market conditions
  • Represent companies that export and import goods or services to and from foreign countries
  • May conduct sales transactions through Internet-based electronic commerce
  • May supervise the activities of other sales representatives

Personal Attributes Required


To be successful as a Sales Professional, individuals must possess the following aptitudes:

  • Excellent communication skills (written, verbal and presentation skills)
  • Outstanding interpersonal skills with the ability to interact and work with individuals at various levels; be a team player
  • Strong decision-making, problem-solving and negotiation skills
  • Ability to work well under pressure
  • Organizational and time management skills
  • Proficiency in using email and the Internet to search websites and other related information
  • Proficiency in a variety of computer programs including PowerPoint
  • Self motivated and a self-starter with the ability to prioritize work
  • High level of customer service ability; high degree of personal standards and conduct

Admission Requirements


Grade 12 or equivalent or Mature Student Status.

Courses are open to any applicant who possesses a good command of the English language and is able to follow instructions.

An admissions interview will be administered to determine if the applicant has the required interest, motivation, and entry-level skills to take this program.

Full-time students must attend the required hours per week as per the course schedule and may do so at times convenient to them.

Part-time students may set their own schedules to a minimum of two training sessions per week. These times may be scheduled during the day, evening, or on weekends.

Program Prerequisites


Introduction to Keyboarding, Introduction to Personal Computers, and Windows XP Level 1

Competencies upon Completion


CORE BUSINESS & COMPUTER COURSES*

  • SOFTWARE FUNDAMENTALS Basic level of proficiency using the Internet, Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, and Microsoft Access
  • BUSINESS SKILLS Completion of Grammar Essentials for Business Writing, Business Correspondence Levels 1 & 2, Business Verbal Communication, Business Essentials, Business Math, and Customer Service
  • EMPLOYABILITY SKILLS Job Search and Résumé Writing, and Employment Success Strategies

CORE BUSINESS/SALES SPECIALTY COURSES*

  • BUSINESS SKILLS Marketing & Sales, Principles of Selling, Professional Selling, Business Presentations, Business in the Electronic Age, Business Law & Ethics, and Business Negotiations & Contracts

ELECTIVE COURSES*

Students must complete a maximum of 3 credits from the following:

  • KEYBOARDING
  • OFFICE SKILLS
  • WORD PROCESSING
  • BUSINESS SKILLS
  • DATABASE MANAGEMENT
  • RAPHICS & PRESENTATIONS

*Note: Actual course selections may vary by campus and are made at the time of enrollment.

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